GMBR branding guidelines

Branding project

GMBR Branding Guidelines is a project I created during my Graphic Design studies as part of my associate degree. The goal was to develop a complete visual identity for GMBR and present it in a professional brand guidelines document. I started by designing the GMBR logo and building the visual identity around it. I defined the different elements of the brand, including the colour palette, typography, logo variations and guidelines for consistent use of the visual identity. These guidelines bring all the visual elements together and provide a clear foundation for how the brand can be presented across different applications. To show how the identity could be applied in practice, I also created several branded applications and mockups. Instead of using ready-made mockups, I built the mockups myself, giving me more control over the composition and making sure each application fitted the GMBR visual identity. The final result is a complete branding guidelines presentation that combines the logo, visual identity, practical applications and custom-made mockups into one cohesive brand system.